We live in a world with instant transmission of news, a world in which people make snap judgments, and in which forgiveness may not be the immediate impulse for many. If something difficult or even devastating were to happen in your church, the way your church handles it — and the way your church communicates its position to those watching and listening — could have a lasting impact. If the worst happens, we can at least mitigate the damage by responding in healthy, timely, and appropriate ways. We’re glad to offer this course on Crisis Communications to help you start the process of intentionally creating a proactive communications plan.
Meredith Gould has over 25 years of experience helping people share their message and helping churches plan for unforeseen crises. Though many folks have never considered it — or avoid the topic because it can be uncomfortable — Meredith reminds us that crises do occur, and that there are good ways and bad ways to handle them. Why not have a plan in place so that your response comes from a place of calm and confidence rather than a place of fear or thoughtlessness? Over five lessons, we learn the hows and whys of crisis communications, best practices, mistakes to avoid, and importance of care and support for those involved in managing crises.
This course is vital for anyone involved in church administration or leadership. It empowers clergy and lay people to proactively imagine scenarios, plan their response, and move forward. Click here to register or for more information.
Meredith Gould is an author, speaker and a communications consultant. You can find out more about her here.